Wholesale Commodity Guides

Ever open the WBDO wholesale tab to make your body code selections after wholesale and find nothing you actually want to order? Ever tell a customer their retail order should schedule soon, then watch it sit for months?

Knowing the monthly commodities helps you avoid both. It lets you plan smarter, set better expectations, and steer clear of surprises.

Here’s how the monthly wholesale flow works:

1. Wholesale Decks

Each region sends out a slide deck via email—usually with “Wholesale Open!” in the subject line—with your regional commodity guide. This guide outlines what’s available and what’s restricted.

2. Wholesale Calls

Each region hosts a wholesale call where they walk through priorities, constraints, and changes to focus on.

3. Dealer/Rep Meetings (O300 only)

You may have an in-person review with your rep before locking in commitments.

4. eCommitment and MAP

You accept or reject allocation in eCommitment and the MAP portal.

5. WBDO and RTOM

Once you commit to your allocation and MAP orders, the allocation and orders will land in WBDO.

• OTD: the allocation you committed to will show up in the Wholesale tab after the wholesale. The commodities you’re facing that week will show up there as well.

• Non-OTD allocation shows up in the WBDO dashboard.

• MAP units show up in the orders tab if you filter for MAP/IPW/PIVW/CVW in the middle filter box.

How to Read The Wholesale Commodity Guide

Here’s a snapshot of the June 2025 New York region commodity guide for Bronco Sport. Ford is telling dealers they can only use 30.1% of their allocation on Big Bend, 41.5% on Outer Banks, 22.9% on Badlands, and 0% on Free Wheeling. That leaves 5.5% for Heritage.

How this played out in WBDO for some of our New York Region dealers:

• Allocation of 1: 0 Big Bend, 0 Outer Banks, 0 Badlands, forced into 1 Heritage

• Allocation of 3: 1 Big Bend, 1 Outer Banks, 1 Badlands

• Allocation of 7: 2 Big Bend, 3 Outer Banks, 2 Badlands

• Allocation of 19: 10 Big Bend, 6 Outer Banks, 3 Badlands

The reality is that despite the math and the commodities being promised, you don’t always know exactly what you’ll earn. The calculations can round inconsistently, which is how the first dealer here in New York ended up with 100% of their allocation as Heritage.

On non-OTD vehicles, the commodity notes are even harder to decipher. Unlike OTD vehicles, you aren’t held to specific builds within WBDO. You can input what you want and then see if schedules.

Here’s a snapshot of Super Duty. These percentages represent what the plant can build, but you don't really know if a commodity will lock up a build. For example, the plant only has capacity to build 1% with a tonneau cover this month, but you don’t know what the demand on tonneau cover is. The demand could be below 1%, so your retail cover with tonneau on it could be fine.

What we offer to our stores, that no one else can replicate, is that insight. We know what's happening at the plant because we do nearly 10% of Ford's scheduling.  We track the commodities at a macro level and help our dealers know when a commodity is the factor holding up a build, or when the commodity won't cause any problems.  Most of the commodities on this list won't.

Conclusion

The more you watch the monthly commodity guides, the easier it gets to spot patterns through the model year. Grab the good commodities when they’re open and hold off when they’re tight.

If you’d prefer to let the experts watch for patterns and handle the commodities for you, let’s talk. When you work with Precision, you’re not buying software. You’re getting a Ford-only team that knows how to read the commodity notes, flags soft versus hard constraints, and picks builds that actually schedule. Set up your demo today to learn exactly how we partner with our stores and help them grow and earn more profits.